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CEO or CVO?

By Cory Warfield Company founders and solopreneurs wear many hats and can claim many titles, the most common of which is probably CEO.  We think of ourselves as the CEO’s of our businesses the same way we see ourselves as the CEO’s of our own lives — in charge and with a responsibility to succeed …

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Mission Critical: Why Startup Founders Must Understand Digital Marketing in 2021

You just started a company? Perfect – it’s time to go back to school. Here’s why: As a founder, you’re responsible for wearing many hats: communicating with customers, improving your products, hiring team members, building financial projections, and, of course, paying taxes. And while all of those aspects in the day-to-day life of a startup …

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Three Important Tips to Optimize Your E-Commerce Sales

E-Commerce sales in the US are predicted to hit $843 billion in 2021, according to emarketer.com.  That significant growth is being accelerated by the pandemic, and it’s changing people’s buying habits forever. That figure represents substantial spending, and you deserve to get your fair share of it. However, when people think about E-Commerce, they typically …

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