John Hayes, the Founder of MarketTrust, talks through how he identified a mismatch between a client’s expected and real online customer, and what they did to realign the marketing to turn the mismatch into an opportunity.
Learn More with Savvyeur
Learn how to identify audience mismatches by taking John’s Webshop: Using Data to Understand Your Customer.
If you’re interested in more Savvyeur content about how to collect customer insights, watch
Michelle Elster’s Savvyeur Conversation about conducting 1-on-1 interviews.