Marketing Services
Best in class marketing services to tackle your most important work with flexible and affordable engagements.
You get quality work, on time, and on budget...Guaranteed.
Check out some of our most popular offerings below.
Don’t see what you need?
We'll customize a program for you.
Brand Strategy & Development
The brand strategy is the foundational work critical to success in establishing your brand. Clearly articulate benefits, unique traits, and points of difference to your target audience.
Everything will stem from the strategy, so it’s important to invest the time and resources needed to make sure it accurately captures the uniqueness of what your brand represents. A brand is the difference between tissues vs. Kleenex, or sneakers vs. Nikes. A brand is not a logo. A brand is what people feel about your product, service, or entire organization. It’s part rational, but also very emotional. A brand should be both meaningful and relevant to your target audience. You want it to be consistent and you want to control it.
What’s Included:
- Brand Story Development
- Target Audience ID
- Competitive Analysis
- Differentiators
- Value Proposition
- Positioning
- Elevator Speech.
Starting at $4,500
Website Creation
Put your best foot forward to engage prospects. We'll build a WordPress website with up to 5 pages capturing your brand identity, key messages, differentiators, and calls to action.
Without a powerful website, your business is losing potential customers. Every single business needs a website that looks great, loads fast, and makes it easy to find all the information.
Our team of web designers and developers will build you a website that represents your brand, commuicates your value, promotes your offerings, and converts prospects into customers.
What’s Included:
- Agreement on Website objectives
- Wireframes for concepting
- Up to 5 website pages
- SEO optimization
- Standard plugins
- Images and icons
- Website copy (up to 1000 words)
- Google Analytics setup & reporting
Starting at $1,995
Search Engine Optimization
Improve your company's visibility and draw a more qualified audience to your website. Increase return on investment, whether measured by email sign-ups, leads, downloads or sales.
We work with you to understand your business, the website’s purpose, and the target customers. An audit of the SEO ‘health’ of the website is conducted to identify and rank issues requiring attention. Research identifies up to 25 of the best keywords and phrases to target for your website. Competitive research uncovers specific keywords your competitors rank for, enabling us to identify gaps and opportunities. If your site does not already have Google Analytics and/or Google Search Console, we will help you create your accounts and implement the necessary tags on your site.
What’s Included:
- Client discovery session
- SEO Audit
- Keyword research
- Competitor research
- How to write SEO copy
- SEO metrics
Starting at $1,500
Social Media Marketing
Optimize your social media marketing initiatives with content and creative development, calendar and posting management, and relevant community engagement.
Social media is hard to do on your own. You need to come up with a nonstop stream of relevant content and engage with customers across social channels, multiple times per week.
Our team will create a custom package to make the most of your social media with creative content that drives results. Packages can include content development (copywriting and visual asset design), calendar development, posting on the social channels of your choice, and performance reporting. Community management can be added to engage your social community through regular commenting, sharing, and conversation. Respond to customers, share ready-to-post content, build company momentum, and grow your reputation as an authority.
Starting at $975 per month.
Market Research
Inform your marketing inititiaves and improve ROI by starting with custom industry and competitive research to enable you to proactively compete.
Types of research available:
- Primary qualitative research (e.g. focus groups, in-depth interviews, etc.)
- Primary quantitative research (surveys)
- Secondary research
Types of Studies
- Related to products and services (concept screening/testing, naming, packaging, pricing, etc.)
- Marketing communications testing and tracking
- Market segmentation and market profiling
- Satisfaction (customers, members, etc.)
Starting at $1,750
Video Coaching & Production
No need to fear the camera ever again! Drive growth by creating compelling videos quickly and easily using a scalable and repeatable process.
Step by step guidance on simple strategies and detailed tactics for leveraging video to drive business growth. Everything you need to create great videos quickly and easily, including media strategy, script support, and editing. Expert guidance in the video recording phase includes best practices for cameras/smartphones, microphones, teleprompter use, lighting, greenscreen, and on-camera presence. Once your raw video is produced, our editors jump into action.
What’s Included:
- Integration of media
- Addition of captions
- Insertion of titles
- Advice on exporting
- Compelling script creation
- Efficient production workflow
- Expert editing
- One full-length 3-5 minute video
Starting at $500 .
Video Content & Repurposing
Ready for video but unsure what to say or how to use it online? Create a 3-5 min. video and repurpose it into content for key platforms to engage your customers.
All the guidance you need to create a compelling video as step one, including professional editing. Next, we work with you to determine the most important communication channels for your customers and then create assets from the initial video to leverage your hard work. You’ll quickly learn how this methodology enables you to create weeks of content for your communication and social channels, starting with a compelling video that delivers value to your target audience.
What’s Included:
- 30-60 minute brainstorming and recording meeting
- One full-length 3-5 minute video
- One blog post
- One email
- Three social media graphics
- Social media copy
- 60, 30, and 15-second videos
- Guidance on how to use this content on multiple social media platforms
Starting at $1,900
Monthly Blog Post
Grow your awareness, establish thought leadership, improve SEO, and attract target customers through the development of a custom monthly blog post.
Attract a broader audience and establish credibility in your industry. Blog content can boost your SEO and help you build trust with your customer base, but producing fresh, valuable content each month is time-consuming. Our team will curate monthly blogs consisting of up to 500 words, linked sources, and an image. We’ll research and write about any topic provided. If no topic is provided each month, we’ll choose an industry-relevant topic on your behalf. We’ll produce grammatically correct and engaging content to attract new customers for your business. You’ll strengthen your SEO, increase online visibility, and start to establish yourself as an authority in your field.
Starting at $525 per month.