Build & Launch Your Social Media Strategy

Play Social Media Like Chess Not Checkers

Course Content

Course Downloads

Click here to download your Webshop materials:

  • Overview Slides
  • Worksheet
  • Case Study Slides
  • Glossary

Course Description

Time: 27 minutes
Instructor: Taylor Gaines, CEO at Social Gaines

How do you know if what you’re doing on social media is actually growing your business?

Social media success comes from more than just executing tactics: posting, comments, and likes on social channels. Success comes from treating social media like a multi-dimensional chess game. You need to establish your objective, set up your structure, and then execute tactics that align with your goals. You also need to know if your strategy is working. Are you creating a dialogue with your customers? Are you converting leads to customers?

In this course, you’ll learn to align tactics to strategies to help you get results and win. We’ll do this by using the 3C’s of social media: Content, Community, and Conversion.

What you’ll learn:

  • How to set goals
  • Choose your social media channels
  • Determine content fit
  • How to engage your community or audience
  • How to track conversion
  • How to find your baseline
  • Executing and testing your strategy
  • How to measure success

What you’ll check off your list:

  • Build your social media strategy
  • How to execute your social media strategy
  • Measure your social media strategy

What you can do after taking this course:

  • Build your social media audience and presence
  • Track and read your social media analytics
  • Iterate your social media strategy
  • Optimize your time and ROI on social media


Webshop Materials:

  • Slide Deck
  • Glossary
  • Blank Worksheet
  • Example Worksheet

Webshop Content:

  • Social Media Strategy Introduction
  • Social Media Strategy Knowledge Primer
  • Social Media Strategy & Planning Worksheet
  • Social Media Glossary of Terms
  • Social Media Strategy Close