Create a Roadmap to Success with 1-on-1 Qualitative Interviews

Course Content

Course Downloads

Click here to download your Webshop materials

  • Slide Deck
  • Key Terms
  • B2C Worksheet
  • B2B Worksheet

Course Description

Time: 35 minutes
Instructor: Michelle Elster, President at Rabin Research Company

Research projects can take up a lot of resources — time, money, and energy. But they don’t have to. You can use a simple, cost-effective approach and still gain critical business insights.

1-on-1 qualitative interviews can give you the insights you need without being overwhelming or expensive to conduct. It’s all about understanding what you want to answer, finding qualified respondents, and structuring questions so you gain real insights. It’s easier than you think, with a little guidance, of course. You’ll get that guidance here.

What you’ll learn:

  • How to select and incentivize respondents
  • How to prepare and structure 1-on-1 interviews
  • How to conduct 1-on-1 interviews to gain insights
  • How you can use information from qualitative research

What you’ll do:

  • Create a plan to recruit respondents
  • Construct 1-on-1 interview questions that evoke real answers (not leading the witness, or only getting yes or no answers)
  • Choose recording methods
  • Prepare to interpret and analyze responses

What you can do after taking this Webshop:

  • Confidently recruit ideal respondents
  • Conduct 1-on-1 interviews
  • Answer important questions about your business
  • Make better business decisions based on your findings