LinkedIn Branding for Business Owners – Leveraging Your Online Presence to Create Offline Opportunities

Course Content

Course Downloads

Click here to download your Course materials:

  • Course Slide Deck
  • Course Worksheet

Course Description

Time: 38 minutes
Instructor: David J.P. (D.Fish) Fisher: Speaker, Author, Coach and recent Sales Hall of Fame Inductee

In today’s digital-first world, your online presence is critical, especially for business owners. It’s essential that your LinkedIn profile strongly communicates who you are and what you do, so you don’t lose potential customers. The Course “LinkedIn Branding for Business Owners” will share how to assess your LinkedIn profile and create a compelling message and presence that will engage and attract your most important customers and help achieve your business goals.

What you’ll learn:

  • A strategic understanding of the message you need to share
  • The three most important areas of your LinkedIn profile
  • How your LinkedIn profile can help you accomplish your business goals

What you’ll do:

  • Craft a compelling and engaging message to use in your profile
  • Use tools to bring your message into the three most important areas of your profile
  • Learn how to take your optimized presence on LinkedIn and make it a dynamic tool

What you can do after taking this Course:

  • Ensure your profile best reflects you as a business owner – what you do and what you stand for
  • Confidently re-assess and update your LinkedIn profile quarterly, as needed
  • Share your profile online and offline – company website, business cards, emails, etc.
  • Integrate LinkedIn into the flow of how you can communicate with your prospects and clients

Course video content:

  • Video 1: LinkedIn Branding for Business Owners Course Introduction
  • Video 2: LinkedIn Branding for Business Owners Course
  • Video 3: LinkedIn Branding for Business Owners Next Steps

Course materials:

  • Download 1: Course Slide Deck
  • Download 2: Course Worksheet

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Webshop Materials:

  • Slide Deck & Glossary
  • B2C Blank Worksheet
  • B2C Example Worksheet
  • B2B Blank Worksheet
  • B2B Example Worksheet

Webshop Content:

  • Positioning Statement Introduction
  • Positioning Statement Knowledge Primer
  • Positioning Statement B2C Worksheet
  • Positioning Statement B2B Worksheet
  • Positioning Statement Close

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